On Black Friday, online sales reached $8.9 billion, down from the $9 billion in 2020, the second largest day of the year.
Still, spending on Cyber Monday could drop from last year’s level of $10.8 billion as Americans are spreading out their purchases more in response to discounting in October by retailers, according to Adobe.īoth Black Friday and Thanksgiving Day online shopping came in below Adobe’s prediction. “It’s a little too murky.”Ĭonsumers are expected to spend between $10.2 billion and $11.3 billion on Monday, making it once again the biggest online shopping day of the year, according to Adobe.
He also worries about how the rest of the season will fare given the new variant. But he said he thinks Cyber Monday sales will be down at the Glenview, Illinois-based consumer electronics retailer after such robust growth from a year ago. Jon Abt, co-president and a grandson of the founder of Abt Electronics, said that holiday shopping has been robust, and so far overall sales are up 10% compared to a year ago. The World Health Organization warned Monday that the globalrisk from the omicron variant is “very high”based on early evidence, saying the mutated coronavirus could lead to surges with “severe consequences.” For the overall holiday season, online sales should increase 10% from a year ago, compared with a 33% increase last year, according to Adobe.Ī possible game changer is the omicron variant of the coronavirus, which could put a damper on shopping behavior and stores’ businesses. Still, Cyber Monday should remain the biggest online spending day of the year. retail sites, had previously recorded healthy online sales gains since it first began reporting on e-commerce in 2012. Adobe, which tracks more than one trillion visits to U.S. In fact, Adobe Digital Economy Index said that it was the first time online sales on Thanksgiving and Black Friday hadn’t grown, and Cyber Monday could likewise see a decline compared with a year ago. The early buying is expected to also take a bite out of online sales on Monday, coined Cyber Monday by the National Retail Federation in 2005. Shopper traffic roared back on Black Friday, but it was still below pre-pandemic levels, in part because retailers spread out big deals starting in October. NEW YORK (AP) - Americans are spending freely and going back to store shopping, knocking out some of the momentum in online sales from last year when Americans were making many of their purchases exclusively via the internet.